If it seems as if there have been considerably more recalls, fines, and product safety alerts than usual as of late, it is not your imagination. In all, some 973 vehicle, equipment, child safety seat, and tire recalls were issued in 2015, affecting 87,596,264 products.
Now, the United States Department of Transportation has launched a campaign to bring public awareness to the specifics of the many recalls that are issued by the National Highway Traffic Safety Administration and other governmental agencies annually. Called the “Safe Cars Save Lives” campaign, the goal of the USDOT is to increase public awareness of the existence of vehicle recalls, as well as offer instructions to consumers as to how to check for information about a particular vehicle.
In addition to online banner ads concerning vehicle and product safety, the campaign will also include VIN look-up tools and safety videos.